{"id":3932,"date":"2021-10-07T10:51:05","date_gmt":"2021-10-07T09:51:05","guid":{"rendered":"https:\/\/unihost.com\/blog\/?p=3932"},"modified":"2026-01-09T13:05:43","modified_gmt":"2026-01-09T11:05:43","slug":"9-ways-to-speed-up-the-loading-of-your-website","status":"publish","type":"post","link":"https:\/\/unihost.com\/blog\/9-ways-to-speed-up-the-loading-of-your-website\/","title":{"rendered":"9 ways to speed up the loading of your website"},"content":{"rendered":"

Imagine you\u2019ve made the most beautiful website this side of Mikiyako Kobayashi art gallery, but now that you did it, it lags so damn much! And despite the awesome design, the user experience is absolute hell. If that\u2019s what happened \u2014 it\u2019s time to do something about it, because according to Amazon, Walmart, Akamai and Aberdeen Group each 1% of website\u2019s loading speed yields at least 1% of conversions.<\/p>\n

1. HTTP-requests are evil<\/h2>\n
\"An
An outline of the HTTP request. Browser requests the data, server processes the request and sends the data back.<\/figcaption><\/figure>\n

Think about it. Each time a user loads your website, besides the page itself, they end up requesting every media file (picture, animation, audio, etc.) on it. Even if the file is minute, it takes time for the request to get to the server, and for the server to process it. Of course, some of this may be alleviated by using cache and GZip compression \u2014 and we will discuss this option later \u2014 but right now let\u2019s ask a different question. Why do you need all these media files?<\/p>\n

And if you have no idea \u2014 that’s where you should start.<\/p>\n

    \n
  1. Cut down on the images. Unless you are running some sort of image gallery, which is a whole different beast, the number of high-resolution images on your webpage should be as low as possible. \u0415ven the galleries tend to use compressed miniatures as long as they can get away with it and load the full-resolution image only when it is the only notable thing on the page.<\/li>\n
  2. Are you using some simple graphics? Transform them into CSS whenever possible. Also, about CSS \u2014 try to combine them whenever you can. A single stylesheet always loads faster, than two similar ones. There is one caveat to that, but we will discuss it a bit lower.<\/li>\n
  3. Reduce scripts. And if you need them \u2014 put them at the bottom of the page, so that the user can get at least the web page itself loaded, showing them the progress is being made, while they are waiting for the script to do its magic.<\/li>\n<\/ol>\n

    And if you are still making new pages for your website \u2014 make these rules your design guidelines. Trust me, it\u2019s better to do something well at the beginning, than try to optimize an already published page.<\/p>\n

    2. Gotta cache them all!<\/h2>\n
    \"An
    An outline of the HTTP request with eTags. Each time browser requests a new element, it checks its eTag and downloads it only if it has changed.<\/figcaption><\/figure>\n

    Caching is a great thing, because it allows your users\u2019 browsers to load only the parts of the web page that changed since their last visit. Well, ideally. In practice, it is you who determines what parts of the webpage should be marked as cacheable and how long will the cache last. Overextensive caching may break the website\u2019s functionality, but concurrently, usage of cache files will let you shave a couple of seconds from every loading of your website after the first one.<\/p>\n

    There are a couple of ways to make sure, that the cached files will not interfere with the new ones. The best method is by using ETags, which makes sure that the user always has the most relevant version of the cached file, but it is definitely not the most optimized one.<\/p>\n

    \"An
    An outline of the HTTP request with cache expiration dates set up. Each time browser requests a new element, it checks the expiration date and loads the element from cache if it is within it.<\/figcaption><\/figure>\n

    Most of the time you can get by with more efficient max-age variables that determine how long the user is allowed to keep his cache. Do not set it too high, since they will still take some space on the user\u2019s hard drive, but do not set it too low either. Preferable settings are 1 week for the high-resolution content and 1 year for the CSS, low-res pictures, etc. And if you want to use caching on the files that may change in the future \u2014 that\u2019s when you break out the ETags.<\/p>\n

    3. GZip it up!<\/h2>\n
    \"An
    An outline of the HTTP request with GZip compression. Each time browser requests a new page, the server compresses the page using GZIP before sending it to the browser.<\/figcaption><\/figure>\n

    Let\u2019s face it, HTML is redundant. Every html-tag has a closing argument that looks almost the same. Thus, the symbols combinations repeat throughout the document constantly. Same thing with content \u2014 a vocabulary of any text is usually much smaller than the overall word count.<\/p>\n

    Which means that those (hyper)texts can be optimized with modern compression techniques. For example, GZip. While it doesn\u2019t work with images, audio and other media \u2014 they are usually already compressed with far more efficient, specially developed algorithms \u2014 this compression can drastically reduce the size of the page itself.<\/p>\n

    All computers released in the last 15 years, can compress and decompress GZip on the go, which means that you should use it. 90% of the Internet traffic is compressed with GZip and the number will only grow as we continue to hit the limits of the bandwidth. So enabling this feature on your server\/hosting is a must<\/strong>. You can do this easily from cPanel or any other control panel you use.<\/p>\n

    And if you do not use any panels and prefer to use the console \u2014 look up the wiki for your server system for terms like GZip or HTTP Compression. Chances are, you’ll find it \u2014 for example, it is definitely supported in Apache, IIS and NGINX. Apache even has a pre-compression mode which allows you to save up on the server resources.<\/p>\n

    4. Know your PNGs<\/h2>\n
    \"Comparison
    Comparison between JPG and WEBM. Notice the smaller filesize on the right picture.<\/figcaption><\/figure>\n

    GZip is a great tool for compressing HTML, but as we mentioned earlier, media is much trickier. There’s no single magic format efficient in transferring media across the web \u2014 instead, it is a choice between a couple of compromises.<\/p>\n

    For images, the longest still standing standard is JPEG. It is crappy, because you end up with a lot of artifacts (distortions) in the image, but at the same time it is highly efficient when it comes to filesizes.<\/p>\n

    PNG is yet another popular option, because while it is less efficient than JPEG, it leaves less artifacts and has some direct advantages for web-design, like an ability to have transparency in the image.<\/p>\n

    Since 2010, Google has been pushing to replace both PNG and JPEG with their own WebP standard, and to be fair \u2014 it is pretty impressive both in quality and efficiency sides. I wouldn\u2019t recommend using it in the mobile versions of your website, since not all mobiles have the ability to decode WebP with hardware acceleration and may end up slowing down a lot, but for a desktop version WebP is a great choice. Especially if your website is using only primary colors.<\/p>\n

    Also, keep in mind the resolution of the image. Basically, the higher the resolution \u2014 the better the result, but at the same time the size of the image grows exponentially with its resolution. The best choice would be to make the images Retina-ready. Which means, upload them in two times the size you intend them to be viewed at.<\/p>\n

    You can also try to decrease the color depth for the simple images, although this might not always pay off. As for photos and other art \u2014 that\u2019s completely up to you, but 4096×3072 is a good landmark, if you make sure that there\u2019s only one full-sized image on the given page.<\/p>\n

    Finally, learn HTML. We will elaborate on this in the next paragraph, but for now \u2014 make sure to fill in the img src<\/strong> tags. If you don\u2019t \u2014 the page will lag or maybe even break.<\/p>\n

    As for the audio, if you intend to have one on your website, nothing has changed in the last decade. MP3 is the king of the actual streamable music, while audio effects are better signed off to OGG.<\/p>\n

    5. Code, do you speak it?<\/h2>\n

    WYSIWYG-editors are an amazing tool for HTML, in fact, I\u2019m writing this article with one such tool called Remarkable. But I will be the first one to say \u2014 they are not that great. They considerably simplify the life of a coder, and allow someone who has no idea how to code produce commendable results. But their markdown is far from perfect or even simply efficient.<\/p>\n

    There are some tools that will help you with optimizing the code provided by your editor \u2014 PageSpeed Insights for Chrome<\/a> will help with HTML, CSS Compressor<\/a> will be of great help with CSS and Closure Compiler<\/a> is a must for JavaScript \u2014 but the results they produce still far too often fall short from what a skilled coder can do. So while you can definitely get by using them, you also should invest in getting at least some experience in coding. Trust me, it will pay off.<\/p>\n

    One important thing often forgotten even by experienced web-designers is inline CSS. It\u2019s a faux pas for a reason. Keeping all the CSS-markdown in one external stylesheet and simply calling its parts when they are needed will greatly decrease the size of the page and its overall stability. Also, it will make your HTML code much easier to read.<\/p>\n

    6. OMG, look, it\u2019s the header!<\/h2>\n
    \"ou
    You won\u2019t see anything like this on Unihost, but that\u2019s how we would do it if we had to.<\/figcaption><\/figure>\n

    Sometimes, it is impossible to do something fast. For example, it may be a huge page with a lot of stuff going on, and you just cannot make it load in 2 seconds. Well, here\u2019s a tip \u2014 fake it till you make it.<\/p>\n

    By using a second (although, technically it will be first) external stylesheet that contains only the contents of the top of your page, you will show your user that at least something is happening and they just have to wait a little, until their browser processes the rest. Even if the problem is not with a browser at all, and it is your media-heavy page still transfers its data. It\u2019s the same principle as with making the scripts load last, to be honest \u2014 the page is still not ready to be used, but at least it looks like it can, and that\u2019s all that matters.<\/p>\n

    7. Re-re-re-redirection<\/h2>\n
    \"An
    An example of the redirect to the mobile website, set up in the hosting dashboard.<\/figcaption><\/figure>\n

    How did you implement the mobile version of your website? If it is a responsive CSS design or a dynamic serving system that feeds the users different HTML and CSS depending on their browser \u2014 you did well. But if it is a completely separate mobile URL to which your desktop site redirects mobile customers \u2014 that was not a good decision.<\/p>\n

    Basically, a redirect is a yet another series of requests that slow down the experience tremendously. Thankfully, if you are still using them, you will not have to redo your whole website \u2014 although, honestly, maybe you should, since responsive design is amazing. Anyway, you can alleviate at least some of the situation with a Googlebot that automatically redirects the mobile visitors using an HTTP-redirect, which is much more efficient than a traditional one. It will require some changes to markup, but nothing too severe.<\/p>\n

    8. Just change a server<\/h2>\n

    There\u2019s a lot you can do, but sometimes it is not enough. Then, the only way to continue growing is to start somewhere else. I ran into this at one point, when despite all my efforts, I simply couldn\u2019t break a 3-second mark. So upgrading your server, or maybe even changing a hosting company might be what you will have to do.<\/p>\n

    9. HTTP\/2 and the age of the new Web<\/h2>\n

    Not so long ago, HTTP 2.0 (a.k.a. HTTP\/2) has been released to the public. And, to be frank, it is a great improvement over the original protocol \u2014 even if it has some drawbacks, like mandatory encryption.<\/p>\n

    What is the most interesting in our case, is that HTTP-requests have become much more efficient in the new protocol \u2014 which means that the majority of aforementioned advices are no longer needed.<\/p>\n

    Unfortunately, some of the hosting companies do not support HTTP\/2 at the moment. So until you can transfer, you are stuck with jumping through aforementioned hoops. But for those lucky ones, who have this option \u2014 we will review HTTP\/2 next week and give you some pointers on to what changes you will have to make to your website.<\/p>\n

    It\u2019s more what you\u2019d call guidelines\u2026<\/h2>\n

    Do not take these points as the holy Grail of web-optimization. This was not the aim of this article and, frankly, I am way underqualified to write something like that.There definitely are solutions that completely defy my statements and still work.<\/p>\n

    But if you have zero clue on where to start with your website\u2019s speed-up \u2014 I hope my guide have been useful to you.<\/p>\n\n

    \n <\/div>\n\n","protected":false},"excerpt":{"rendered":"

    Imagine you\u2019ve made the most beautiful website this side of Mikiyako Kobayashi art gallery, but now that you did it, it lags so damn much! And despite the awesome design, the user experience is absolute hell. If that\u2019s what happened \u2014 it\u2019s time to do something about it, because according to Amazon, Walmart, Akamai and […]<\/p>\n","protected":false},"author":7,"featured_media":1264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-3932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webdev","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\n9 ways to speed up the loading of your website - Unihost.com Blog<\/title>\n<meta name=\"description\" content=\"Your beautiful website is unbearably slow? Learn why this happens and how you can make your website fast and snappy once more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unihost.com\/blog\/9-ways-to-speed-up-the-loading-of-your-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 ways to speed up the loading of your website - Unihost.com Blog\" \/>\n<meta property=\"og:description\" content=\"Your beautiful website is unbearably slow? 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