{"id":3942,"date":"2021-10-07T11:03:30","date_gmt":"2021-10-07T10:03:30","guid":{"rendered":"https:\/\/unihost.com\/blog\/?p=3942"},"modified":"2026-01-09T13:05:43","modified_gmt":"2026-01-09T11:05:43","slug":"semantic-urls-and-why-you-should-use-them","status":"publish","type":"post","link":"https:\/\/unihost.com\/blog\/semantic-urls-and-why-you-should-use-them\/","title":{"rendered":"Semantic URLs and why you should use them"},"content":{"rendered":"<p class=\"head-text\">URL is an address of the page on the Internet. For example, <a href=\"http:\/\/www.example.com\/c1&amp;p62.php\" rel=\"nofollow nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">www.example.com\/c1&amp;p62.php<\/span><\/a> is an URL. Now, try to imagine, where does it lead?<\/p>\n<p>Doesn\u2019t give much to work with, doesn\u2019t it? Actually, it makes absolutely no sense to anyone, who is not familiar with the website <a href=\"http:\/\/www.example.com\" rel=\"nofollow nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">http:\/\/www.example.com<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>Let\u2019s try another one. Here, <a href=\"http:\/\/www.reallybadblog.com\/summer-vacation\/joey-is-an-asshole\" rel=\"nofollow nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">www.example.com\/blog\/summer-vacation-joey-is-an-asshole<\/span><\/a><span style=\"font-weight: 400;\">. Now, you can see that the URL leads to a blog that talks about summer vacation, and the owner of the blog doesn\u2019t like someone named Joey.<\/span><\/p>\n<p>That was semantic URL in a nutshell. Semantic URLs are the ones, that explain their destination before you even click them. And here\u2019s why you should use them on your website.<\/p>\n<h3>It increases your ranking in search engines<\/h3>\n<p>Google, Bing, Yandex and the rest of them are using keywords in their search patterns. Every website owner must know this. But they look for those keywords not only in the text of the page, but also in its URL.<\/p>\n<p>This means that semantic URLs have an advantage \u2014 exactly because they explain their context in their address. Thus, if your semantic URL corresponds with the title, you&#8217;ll use keywords once more without losing any integrity of the text. And that can go a long way.<\/p>\n<h3>It makes your website more logical<\/h3>\n<p>An ordinary user may not notice it, but personally, I prefer websites\u00a0that have a\u00a0clear hierarchy structure in their URLs. For example, <a href=\"http:\/\/www.reallybadblog.com\/lake-trip\/I-caught-a-fish\" rel=\"nofollow nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">www.example.com\/blog\/lake-trip\/I-caught-a-fish<\/span><\/a><span style=\"font-weight: 400;\">. This link:<\/span><\/p>\n<ol>\n<li>Lets me know what the page is going to be about<\/li>\n<li>Tells me that there\u2019s more stories about the lake-trip \u2014 after all, it has a whole category dedicated to it!<\/li>\n<li>Allows me to quickly access this category, by cutting the last part of the URL and simply going to <a href=\"http:\/\/www.reallybadblog.com\/lake-trip\" rel=\"nofollow nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">http:\/\/www.example.com\/blog\/lake-trip<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ol>\n<p>Same way with e-commerce websites. For example, <a href=\"http:\/\/eshop.com\/phones\/samsung\/s7-edge\/black\" rel=\"nofollow nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">http:\/\/example.com\/phones\/samsung\/s7-edge\/black<\/span><\/a><span style=\"font-weight: 400;\"> tells me everything I need to know about the product located on the page, and I haven\u2019t even opened it yet! I can also go back and review what other Samsung phones they have on stock just by removing several characters out of the URL.<\/span><\/p>\n<h3>It makes links easy to remember<\/h3>\n<p>You can quickly reference a semantic URL from memory. But good luck remembering how a non-semantic one goes!<\/p>\n<div class=\"Rtable Rtable--2cols\">\n<div class=\"Rtable-cell\">Non-semantic<\/div>\n<div class=\"Rtable-cell\">Semantic<\/div>\n<div class=\"Rtable-cell\"><a href=\"http:\/\/www.example.com\/sdkfjb\/ryba\/sdfkjb-2017\/sdfhhha\" rel=\"nofollow nofollow noopener noreferrer\" target=\"_blank\">www.example.com\/sdkfjb\/ryba\/sdfkjb-2017\/sdfhhha<\/a><\/div>\n<div class=\"Rtable-cell\"><a href=\"http:\/\/www.example.com\/blog\/lake-trip\/I-caught-a-fish\" rel=\"nofollow nofollow noopener noreferrer\" target=\"_blank\">www.example.com\/blog\/lake-trip\/I-caught-a-fish<\/a><\/div>\n<\/div>\n<h2>How to make semantic URLs<\/h2>\n<p>To be honest, you can make them however you want. But here are a couple of tips:How to make semantic URLs<\/p>\n<ul>\n<li><b>No Unicode<\/b><span style=\"font-weight: 400;\">. Latin letters only, with dashes (-) instead of spaces. No special symbols, no symbols from other languages \u2014 only plain Latin letters and dashes.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Planning.<\/b><span style=\"font-weight: 400;\"> Lots and lots of planning. Plan out the hierarchy of your site (bonus points if it also reflects the hierarchy of your menus), the naming conventions etc. You\u2019d better not change any of this later on, so plan carefully. Having to pre-plan everything is also the only major downside to the whole ordeal.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Don\u2019t make it too long.<\/b><span style=\"font-weight: 400;\"> Google recommends not to have more than five words in the title of the page. As for the overall length of the URL \u2014 try to keep it lower than 100 characters, including the domain.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Media<\/b><span style=\"font-weight: 400;\">. Write similar semantic names for your mediacontent. For example, pictures on your websites should have names like Thames-at-night.jpg, not 1354AsDf.jpg. Also, do not forget to correctly fill the &lt;alt&gt; tags when you post images. This will attract people who are searching for it, using Google.Images and other similar services.<\/span><\/li>\n<\/ul>\n<p>Now, go wild! Just make sure your CMS supports it first. Despite enormous popularity of this practice, there still are some frameworks that haven\u2019t granted their users ways to choose an URL for a specific page. So while you are at it \u2014 maybe you should pick a better CMS too?<\/p>\n<!--themify_builder_content-->\n<div id=\"themify_builder_content-3942\" data-postid=\"3942\" class=\"themify_builder_content themify_builder_content-3942 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->\n","protected":false},"excerpt":{"rendered":"<p>URL is an address of the page on the Internet. For example, www.example.com\/c1&amp;p62.php is an URL. Now, try to imagine, where does it lead? Doesn\u2019t give much to work with, doesn\u2019t it? Actually, it makes absolutely no sense to anyone, who is not familiar with the website http:\/\/www.example.com. Let\u2019s try another one. Here, www.example.com\/blog\/summer-vacation-joey-is-an-asshole. Now, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":1272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-3942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webdev","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Semantic URLs and why you should use them - Unihost.com Blog<\/title>\n<meta name=\"description\" content=\"A website must be well-structured in order to help Google understand it. And semantic URLs are the best way to structure your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unihost.com\/blog\/semantic-urls-and-why-you-should-use-them\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Semantic URLs and why you should use them - Unihost.com Blog\" \/>\n<meta property=\"og:description\" content=\"A website must be well-structured in order to help Google understand it. And semantic URLs are the best way to structure your website.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/unihost.com\/blog\/semantic-urls-and-why-you-should-use-them\/\" \/>\n<meta property=\"og:site_name\" content=\"Unihost.com Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/unihost\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-07T10:03:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T11:05:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/unihost.com\/blog\/minio.php?2017\/03\/logo7.png\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"34\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alex Shevchuk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@unihost\" \/>\n<meta name=\"twitter:site\" content=\"@unihost\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex Shevchuk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/unihost.com\/blog\/semantic-urls-and-why-you-should-use-them\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/unihost.com\/blog\/semantic-urls-and-why-you-should-use-them\/\"},\"author\":{\"name\":\"Alex Shevchuk\",\"@id\":\"https:\/\/unihost.com\/blog\/#\/schema\/person\/92e127fbc9a0ce4ca134886442a54474\"},\"headline\":\"Semantic URLs and why you should use them\",\"datePublished\":\"2021-10-07T10:03:30+00:00\",\"dateModified\":\"2026-01-09T11:05:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/unihost.com\/blog\/semantic-urls-and-why-you-should-use-them\/\"},\"wordCount\":676,\"publisher\":{\"@id\":\"https:\/\/unihost.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/unihost.com\/blog\/semantic-urls-and-why-you-should-use-them\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/unihost.com\/blog\/minio.php?2017\/04\/urls.svg\",\"articleSection\":[\"WebDev\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/unihost.com\/blog\/semantic-urls-and-why-you-should-use-them\/\",\"url\":\"https:\/\/unihost.com\/blog\/semantic-urls-and-why-you-should-use-them\/\",\"name\":\"Semantic URLs and why you should use them - Unihost.com Blog\",\"isPartOf\":{\"@id\":\"https:\/\/unihost.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/unihost.com\/blog\/semantic-urls-and-why-you-should-use-them\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/unihost.com\/blog\/semantic-urls-and-why-you-should-use-them\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/unihost.com\/blog\/minio.php?2017\/04\/urls.svg\",\"datePublished\":\"2021-10-07T10:03:30+00:00\",\"dateModified\":\"2026-01-09T11:05:43+00:00\",\"description\":\"A website must be well-structured in order to help Google understand it. 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