{"id":4020,"date":"2021-10-08T12:18:28","date_gmt":"2021-10-08T11:18:28","guid":{"rendered":"https:\/\/unihost.com\/blog\/?p=4020"},"modified":"2026-01-09T13:05:42","modified_gmt":"2026-01-09T11:05:42","slug":"making-an-online-store-on-wordpress","status":"publish","type":"post","link":"https:\/\/unihost.com\/blog\/making-an-online-store-on-wordpress\/","title":{"rendered":"Making an online store on WordPress \u2014 fast, for free and on any hosting"},"content":{"rendered":"

\u201cOnline stores need servers\u201d says the multitude of ads from the hosting companies. Casual customers click on ads, look at the prices and do not want to make online stores anymore. At least, not on their income.<\/p>\n

We decided to bust the myth that any online store needs a lot of investment and unlimited computing power. In this article, we\u2019ll tell you how to create an online store for a couple of dozens of products on any hosting, that can run WordPress.<\/span><\/p>\n

We\u2019ll be looking at three plugins, each with its own peculiarities. And since the budget is the key in this case, we\u2019ll be looking only at the free or freemium plugins.<\/span><\/p>\n\n\t

A plugin<\/b>\u00a0is\u00a0an add-on for WordPress, which adds new features to the website. Plugins can do anything: from managing the caching and other internal WordPress processes to transforming your blog into an online store.<\/span><\/div> \n

WooCommerce<\/span><\/h2>\n

\"Woocommerce<\/a><\/p>\n

Woocommerce powers 20% of all online stores. The plugin itself is completely free, but its authors are heavily monetizing addons.<\/span><\/p>\n

But even without the addons, WooCommerce can:<\/span><\/p>\n

    \n
  1. Run wholesales.<\/span><\/li>\n
  2. Sell both digital and physical products.<\/span><\/li>\n
  3. Connect to PayPal and Swift, as well as many delivery services.<\/span><\/li>\n
  4. Calculate the delivery price, basing on the size and weight of the product.<\/span><\/li>\n
  5. Send targeted advertisements.<\/span><\/li>\n
  6. Receive notifications to the administrator\u2019s e-mail.<\/span><\/li>\n
  7. Display the complete statistics on products, sales and transactions.<\/span><\/li>\n<\/ol>\n

    Nearly all these features are paid in other plugins.<\/span><\/p>\n

    WooCommerce also has a convenient and easy to use design, which fits well into the WordPress Dashboard. Plugins comes with a manual, which will show the new user the basics of operating the WooCommerce dashboard and leave them a link to the more advanced manuals. Overall, it takes around an hour to master the basic features of the plugin.<\/span><\/p>\n

    On WooCommers addons<\/span><\/h3>\n

    WooCommerce has both official addons and the addons from the third party developers. Addons add new features to the program: pre-orders, membership (with exclusive discounts or even merchandise), subscriptions and many other things. Also, with the addons WooCommerce can connect to other payment methods and delivery services.<\/span><\/p>\n

    The average price for the addon is $100, but you can find free addons in the <\/span>Store<\/span><\/a> too.<\/span><\/p>\n

    Hosting Requirements for WooCommerce<\/span><\/h3>\n

    WooCommerce is the heaviest plugin in our review.<\/span><\/p>\n

    According to the official requirements, WooCommerce needs at least 64 MB RAM on the hosting. 128 MB is the comfort zone for a small online store.<\/span><\/p>\n

    On practice, you can get by with 40 MB, if the load on your website is easy enough. But if a lot of users access your website simultaneously, it will lag or even crash for awhile.<\/span><\/p>\n\n\t

    To find out how much RAM your hosting offers, contact your tech support.<\/div> \n

    Conclusion<\/span><\/h3>\n

    WooCommerce is a great solution for ambitious stores. Plugin has no restrictions on the number of products, convenient control panel and a very detailed stats screen. Also, a large number of addons allows to increase your store\u2019s features as it grows.<\/span><\/p>\n

    Ecwid<\/span><\/h2>\n

    \"Ecwid<\/a><\/p>\n

    Ecwid is a cross-platform online store for WordPress, Joomla, Drupal and other CMS. It comes as a plugin, but in reality it\u2019s a web application that connects to the CMS.<\/span><\/p>\n

    Ecwid\u2019s dashboard is very intuitive and convenient. It\u2019s even easier to use than the WooCommerce\u2019s one. First 10-15 minutes after the plugin is installed are dedicated to the mandatory tutorial, after which you can start working. Add the new <\/span>Store <\/span><\/i>page to your website\u2019s menu, add the products to the catalogue and you can start inviting customers to the website.<\/span><\/p>\n

    On web applications<\/span><\/h3>\n

    Ecwid is a web application. That means, that your store is located not on the hosting, but on the Ecwid servers. You simply connect it to your website, by creating a special page for it.<\/span><\/p>\n

    Advantages of web applications:<\/b><\/p>\n

      \n
    1. You can create an online store on any website. Ecwid even supports Facebook pages.<\/span><\/li>\n
    2. You can easily transfer your store to a different CMS or hosting \u2014 it can be done it literally two clicks.<\/span><\/li>\n
    3. You don\u2019t have to adjust the hosting settings. Everything is being handled by Ecwid\u2019s admins.<\/span><\/li>\n<\/ol>\n

      Web applications are strictly connected to the provider. If in the nearest future Ecwid decides to close up shop \u2014 you\u2019ll lose your store. Also, Ecwid can raise their prices or disable some features at any moment.<\/span><\/p>\n

      Ecwid\u2019s limitations<\/span><\/h3>\n

      The free version of Ecwid is limited. You can\u2019t include prices for comparison; you can\u2019t include the wholesale prices; you can\u2019t install addons or store themes (although you can write your own CSS); you can\u2019t create discounts and coupons; there\u2019s no extended statistics, warehouse management and abandoned carts tracking.<\/span><\/p>\n

      The worst is the limitations on the product number \u2014 no more than 10. To lift it up to 100 and remove some of the limitations, you have to pay Ecwid $15\/mo. And the whole functionality comes at $100\/mo.<\/span><\/p>\n

      Ecwid Addons<\/span><\/h3>\n

      Ecwid addons are available through the <\/span>Ecwid App Store<\/span><\/a>. In order to install them, you must be on the Venture pricing plan ($15\/mo) or an even higher one. There are a lot of addons and even some of the free ones are useful.<\/span><\/p>\n

      Ecwid Hosting Requirements<\/span><\/h3>\n

      Ecwid is the lightest plugin on this list. The lion\u2019s share of the calculations happens on the Ecwid servers, your hosting just runs a small app that connects it to the store. With Ecwid you don\u2019t need an expensive hosting or a VPS, as long as your subscription is paid for.<\/span><\/p>\n

      Basically, if you can run WordPress \u2014 you can run Ecwid.<\/span><\/p>\n

      Conclusion<\/span><\/h3>\n

      The free version of Ecwid will suit only the smallest of the online stores. On the other hand, if your hosting is pretty weak or you just do not want to learn the more complicated WooCommerce, Ecwid is a decent solution.<\/span><\/p>\n

      WP eCommerce<\/span><\/h2>\n

      \"WP<\/a><\/p>\n

      WP eCommerce is a popular plugin with a long history. Just like WooCommerce, the plugin itself is free, but the developers heavily monetize the addons.<\/span><\/p>\n

      The interface is convenient and easy to use. There is no tutorial, but everything is pretty intuitive. <\/span><\/p>\n

      WP eCommerce restrictions<\/span><\/h3>\n

      There are no restrictions per se. You will get everything you\u2019ve been promised on the <\/span>official website<\/span><\/a>.<\/span><\/p>\n

      But if you want something more \u2014 for example, additional pictures for the product or the grid view \u2014 you need an official addon eCommerce Gold Cart.<\/span><\/p>\n

      It comes at $99, single payment. There is no subscription option.<\/span><\/p>\n

      WP eCommerce hosting requirements<\/span><\/h3>\n

      In order to just get by, WP eCommerce needs 32 MB of RAM. Although, in this case you will be greeted with a warning sign in the Dashboard, asking you to increase the limit to 64 MB ASAP.<\/span><\/p>\n

      But even on 32 MB of RAM, the store runs pretty well. It won\u2019t handle a large influx of visitors, but it will be enough to make your first steps into the world of the online commerce.<\/span><\/p>\n

      Conclusion<\/span><\/h3>\n

      WP eCommerce is an OK solution. It\u2019s very light, convenient and intuitive. But the greater part of the feature list is reserved only for paid users, which is disappointing. Besides, there just aren\u2019t as many addons as there are for WooCommerce.<\/span><\/p>\n

      This plugin will be suitable for those, who is not ready to pay for Ecwid subscription or more powerful hosting for WooCommerce.<\/span><\/p>\n\n\t

      If you need a store only in English and you main currency is USD, you should use eCommerce WD instead. It is very similar to WP eCommerce, but the free version is more capable and the upgrade will cost you only $30.<\/div> \n

      Plugins we can\u2019t recommend<\/span><\/h2>\n

      There are dozens of other plugins for making and online store out of WordPress website. But they are either clones of WooCommerce and Ecwid, and not very good ones\u00a0at that, or are not that free at all.<\/span><\/p>\n

      For example:<\/span><\/p>\n

        \n
      1. In the free version of <\/span>Easy Digital Downloads<\/span><\/i> you won\u2019t be able to use any payment processors. How exactly you are supposed to sell digital goods without being able to receive money for them remains a mystery.<\/span><\/li>\n
      2. Jigoshop Classic<\/span><\/i> has reached its EoL, while the new and updated <\/span>Jigoshop eCommerce <\/span><\/i>is full of errors. Besides, you will have to bug the support on every possible subject, since the developers haven\u2019t released the documentation.<\/span><\/li>\n
      3. Music Store<\/span><\/i> is an interesting project for\u2026 well, music stores. But the free version doesn\u2019t support albums, has no way to listen to music before buying it and no cart either.<\/span><\/li>\n
      4. WordPress Simple Paypal Shopping Cart <\/span><\/i>\u2014 is a curiosity at best. The price and the product image here are set through the code (which is not really simple already) and there is no catalogue<\/span><\/li>\n<\/ol>\n

        An online store\u2019s success rarely depends on the plugin that it runs on. The design, pricing, selection and marketing are all much more important. But on the other hand, a good plugin allows you to avoid expenses \u2014 both in time and money.<\/span><\/p>\n

        So do not hurry. Check all the plugins you are interested in, give them a test drive and only then make a decision. And if you have any questions \u2014 ask away in comments!<\/span><\/p>\n\n

        \n <\/div>\n\n","protected":false},"excerpt":{"rendered":"

        \u201cOnline stores need servers\u201d says the multitude of ads from the hosting companies. Casual customers click on ads, look at the prices and do not want to make online stores anymore. At least, not on their income. We decided to bust the myth that any online store needs a lot of investment and unlimited computing […]<\/p>\n","protected":false},"author":7,"featured_media":1664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-4020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webdev","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nMaking an online store on Wordpress \u2014 fast and free<\/title>\n<meta name=\"description\" content=\"\u2714 WooCommerce \u2714 On WooCommers addons \u2714 Ecwid \u2714 Ecwid Addons \u2714 WP eCommerce \u2714 WP eCommerce restrictions \u2714 WP eCommerce hosting requirements\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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